Hacking The Social Dilemma

There has been a lot of uproar lately about the #netflix show The Social Dilemma.

Honestly – I’m not surprised.

Truly – I expected as much.

Personally – I don’t care. If #google wants to auto populate my love for searching fun and random facts, enjoy. If Facebook wants to track how many donkey pictures I like and show me more, fantastic. If Instagram wants to show me oodles of adorable western outfits to buy – wonderful, I love my country wardrobe. I wouldn’t even want to use social if it didn’t show me things I liked and friends I cared about. Why would I want that to change.

At the very basis of it, it is advertising. Of which the very definition of… and hasn’t changed… is… “to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.” Social has just given us the opportunity to do it faster than flyers in the mail or billboards on the side of the road. Think about what we WOULDN’T have without social. Broader access to events, group get togethers with friends, new connections, experiences you’ve never thought to try or didn’t know exist. I don’t think these are bad.

What I really didn’t love about their portrayal of the evilness and manipulation of social media in the documentary – is that they did it too. Did you catch it? #sneaky

They say time and again throughout the doc that the data is watched by computers and organized by algorithms and AI. They state more than three times that these organizations have “handfuls” of actual human employees compared to the underwater and underground cities of computers. Literally and I quote “there is almost no human over watch.” Then they turn around and portray two people playing big brother “puppeteer” with a teenager? Ah - the art of advertising and belief manipulation at it’s finest – which I wouldn’t expect any less from that group of genius’.

Because here’s the pinch folks… at the end of it all, after watching the documentary – what are you going to do about it.

Quit social media?


What’s the other option?

Well the first one, as an adult, is not caring.

I don’t care if they watch me. Because I understand how social can be addicting, I self regulate my usage, and my intentions of utilizing social media is to connect authentically with all of YOU. If they want to watch that, I can only hope they learn from it and apply it to their lives too.

What it really comes down to, is how you choose to use social. Do you post for the likes and the resulting dopamine release (that’s real) or do you post for the connection and the gratitude. The likes can feed your ego, or your soul – but YOU get to choose.

If you have a post with 150 likes on it – what do you do? Personally, I go in there, and I look and reflect on each and every name that took the time to double tap or tap and hold and choose a heart and I say “thank you”, to you. In case you didn’t know that – you do now. I authentically smile, read your name to myself, often recall a pleasant memory no matter how distant it may be, for Every. Single. Like. I do my best to reply to every comment. To build relationships and connection albeit as virtual as they are right now.

They want to watch that? Good. Maybe it will make up some new algorithm that will enable others to use social in that way too.

The other side of this which they did touch on that is also very real – is the use of social media in teens, and the increase of suicide especially in preteen females.

What they didn’t say about why – is that social media is not and was not, designed for kids. Their prefrontal cortex which regulates emotions is not yet fully developed at those ages. Their brains literally don’t know what to do with the information, and as such – we are seeing really negative effects.

So, society, what are we going to do about that. What accountability for responsibility can we pass off to government to rule struck down from congress that would make social media safe or them to use when their brains aren’t developed to use it. We can’t make their minds evolve faster – so… the next viable option would be…?

I am not a parent, so I don’t envy the task, but it might be to limit their usage? I’m also not naïve enough to not know that that in of itself, done by one family here and one there, cutting off the connection whereas their peers have not been would absolutely cause a secondary unintended spiral.

But.. what if… we learned from this documentary, how by it using our data, can start global movements for the worse, and instead we used social media to start a movement for GOOD – like maybe speaking out and encouraging parents to make not having a social media account before you’re 16 normal again?


Their M.O. in this doc is literally, exactly what they are complaining social media is doing - convince us of something THEY believe in, get support, people talking about it (on social media) and then try to pass more laws and regulations about it. They’re just doing it on Netflix instead of YouTube.

I’m just over here like – what about what Ms. Angelou said – when you know better do better?

Hello – individual human responsibility – time to step up here?

I don’t know about you but I feel more like a controlled puppet when surrounded by these ever growing laws and rules (masks, vaccines,) than I do about having the opportunity to learn how social media is addicting, and do something about it myself, if I feel I need to.

Haven’t wars have ALWAYS been started due to misinformation and disconnection? Not because of Facebook. Social Media gives it a faster way to travel, yes. But we don’t have to be sheep in this day of technology. We CAN fact check, and we CAN dispel misinformation. Many of us are trying, but we are the minority still.

At the end of it all… after watching this documentary… have you realized – that WE actually hold the potential to train THEM in whatever we want their data to be?

If we flood media with love, not hate, if we challenge fake news and boycott discrimination, we could start peace movements not war movements.

It’s us as individuals, who have the power to choose. AI can’t choose. It can organize. WE are the masses. And THEY are the minority. It is up to us as nations to choose what we feed their computers. They are our puppets, so let’s make them dance.



About the Author:

Adelle is currently writing her first book, outlining her journey through life, toxic lessons, and most recently - her battle with cancer. She is a sugar-addict turned health-freak, avid hiker, horseback rider, and holistic healthcare advocate. Find out more at www.adellerosalia.com and follow her on all social platforms @adellerosalia

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